April 2012 – New Senior Account Director
Welcome Anna Klingspor
I'm kidnapped - and I love it!Having worked as a management consultant and brand expert for many years - working together with Bold is super! It is both easier and more fun to explain brand strategies when you can go all the way and show it visually. I have been a buyer of design, especially packaging design for many years at Arla Foods and Vin&Sprit and I find Bold a extremely talented team.
I am happy that my good friends Oskar Lubeck and Carl-Fredrik af Sandeberg phoned me to say " - we've set up a mail account and printed some business cards for you Anna, just in case you want to work with us, someday"!
April 2012 – New Interns
We have two new interns. Welcome Daniel from Yrkeshögskolan Göteborg and Anna from Broby Grafiska!
Daniel: "I thought I knew the basics of strategic design. Turns out I barely knew anything at all. I'm happy to be an intern here, Bold's a great place to improve and learn new things."
Anna: "I'm interested in developing strategies, sustainable ideas and above all - sustainable design. Previous jobs and educations I have chosen has been in the field of arts and crafts, which eventually led me to advertising and graphic design. I'm excited to be inspired by all the talented designers at Bold."
March 2012 – A Bold Conference
Last thursday we had our second conference. A very inspiring day on the countryside and a great evening in city with dinner and drinks. Thanks everyone for a great day!
March 2012 – launch of the new ATG identity
Last Friday was the internal launch of the new ATG visual identity. Here´s a pic from the release party with Carl-Fredrik and Oskar with ATGs CEO Remy Nilson, the ATG market and sales director Kent Öhlander, and the ATG brand manager Nils Ekmark
March 2012 - New Senior Account Manager
Welcome Ulrika Wistrand
I’ve held a passion for communication, branding and design all my life. Coming to Bold nurtures that passion by working with talented people who knows the art of change through good design.After graduating in Business administration, I’ve had the opportunity during several years to manage large accounts for both national and international brands in communication agencies. I get to do what I like the most, being an account manager, now in an inspiring environment of design, identities and packaging.
February 2012 - New Senior Designer
Welcome Nick Greening
I’m lucky. I love what I do.Over the last 13 years I've been fortunate enough to work with lots of talented people at agencies in Sydney, Melbourne, London and Stockholm.
My work leads me in all directions - graphic design, web design, brand strategy, packaging and experiential design. And for all sorts of clients – banks, supermarkets, airlines, theatres, telcos, architects, wineries and stockbrokers. I’ve even been lucky to pick up some awards along the way.
I’m super excited to join Bold and look forward to bringing my experience and love for vegemite to such a talented team.
February 2012 – Bold featured in PAGE
Some of our work is featured in the latest issue of Germanys largest design magazine PAGE. The Läkerol Chewing Gum packaging design was done by our creative director during an earlier employment.
January 2012 - Winner in Swedish book design awards
Our book The Spinalis Handbook has been chosen as one of the winners in the annual competition Swedish book design awards
The jury motivation: (in swedish)”En medicinbok som genom typografins genomtänkta struktur och hänsyn till detaljer suger in läsaren i bokens udda ämne. Bokens tema återkommer i den öppna bokryggen med en häfttråd vars färg kommunicerar med bandet och kassettens uttryck. Minutiöst noggrann typografi, generöst med luft och extra plus för tvåfärgsstreck. Den öppna bokryggen ger även optimalt uppslag vilket underlättar läsupplevelsen för ryggmärksskadade! Tänk att man kan göra en kongenial medicinsk bok som väcker köplust!”
December 2011 - New Senior Account Manager
Welcome Yvonne Rietz
At Grafiska Institutet I learned print production which came in handy at jobs at advertising agencies. Later Berghs School of Communication gave me what I needed to move into account management. Twenty years of experience from working at Aggerborgs, Hall & Cederquist Y&R, Åkestam Holst and the design agency BVD plus a position at the marketing department at Scandic Hotels. In 2004 I gave in for my passion for art and spent five years at Melbourne School of Art and Konstskolan Idun Lovén.Working at Bold makes a perfect blend for my interest in art and the fun job as an account manager.
November 2011 – New Account Manager
Welcome Vida Modée Rasting
"I have always been interested in design, strategy and communication, so I’m happy to have joined Bold. I started my career at a design agency in Paris, followed by several years at one of the main media agencies in Stockholm. I’m now exited to be back working with design.I’m looking forward to work with talented colleagues, engage in interesting meetings and, of course, good Bold design."
November 2011 – New Interns
We have two new interns from Berghs School of Communication. Welcome Malin and Joacim!
Malin: "I like to think long and hard at things to get the best idea. Then I keep thinking long and hard at them while
working them out. A strong idea supported by strategy is essential, I never ever want to do anything just because
it looks pretty."
Joacim: "I've always liked to visualize ideas, and by that affect and make an impression on the viewer.
Whether it is through illustration, animation or typography."
October 2011 - New Senior Designer
Let us present our latest recruit, senior designer Lisa Rydell. Welcome Lisa!
A good idea is a good idea is a good idea.And a good idea makes the environment a prettier and better place!
People, offices, cities, fonts and colors have been different through
the 11 years I've worked as an Art Director and Designer. Clients like
H&M, Absolut Vodka, Sony Music, Tiger of Sweden, The Swedish
Architecture Center, The Swedish Institute, just to mention a few.
Carl-Johan de Geer makes me starstruck, John Melin was a genius,
Katsu Kimura is awesome, Blinky Palermo & co makes me wanna be
an artist and the swedish west coast is fantastic!
October 2011 -Resumé, design of the month
Spinalishandboken was chosen as one of three contributions in the magazines Resumés design category
The interview with our creative director (in swedish)
Spinaliskliniken drivs av de båda eldsjälarna Claes Hultling och Richard Levi. De båda är även författare till boken
som i första hand fungerar som stöd till ryggmärgsskadade och deras anhöriga. Till skillnad mot de flesta andra
fackböcker har dock den här boken en mycket ambitiös design. Mest noterbart är den ”nakna” bokryggen, som inte
bara anspelar på en ryggrad. Den är också ett rent praktiskt hjälpmedel för ryggmärgsskadade.
– Bindningen är det viktigaste. Grejen med den är att den är snygg, men det viktigaste är funktionen. Lägger man
den på ett underlag slås boken inte ihop. Det är bra för ryggmärgsskadade som kan har svårt med rörligheten i
händer, säger Oskar Lübeck, cd på Bold.
Eftersom projektets budget var begränsad blev det svårt att ha råd med den dyrare bindningen. Då klev Oskar Lübeck
själv in och lade sitt arvode på produktionen.
– Jag gjorde det för att göra boken som de ville ha den, och en bok som jag kunde vara stolt med som
formgivare, säger han.
Resultatet som ni ser här har gett guld i Svenska Designpriset och besök i tv:s morgonsoffor.
– Man blir väldigt glad att vi blir uppmärksammade, för vi har väldigt höga ambitioner. Jag brinner mycket för
Spinalisklinken och för de som startade den. Att de ger fria tyglar och låter visionen vara fri känns fantastiskt.
October 2011 - Swedish designprize x 3
Our first competition. We sent in three submissions, which resulted in one gold and two silvers. Yay!
Our submissions
October 2011 - New Account Director/Brand Strategist
Welcome Johanna Hibbs
It feels great to join Bold - an agency with people who are very nice and very talented.
Exciting times lie ahead for Bold, and I'm hoping my experience from both design and communication agencies will help contribute to those times.
At work, I love to understand the brands and audience we're designing for, in order to create inspiring insights for designers to work from.
Outside work, I love to love my lovely family.
September 2011 - New Junior Designer
Welcome Richard Feldéus, our new junior designer!
I want to change Swedish design.I’m driven by the art of change, not viewing design as something static.
I have observed that the role of logotypes has developed from foremost
having the role of creating recognition to also having the role of
communicating change, personality, values, movement etc.
I’m driven by constantly adding dynamics and flexibility in all design projects.