I’m kidnapped – and I love it!

Having worked as a management consultant and brand expert for many years – working together with Bold is super! It is both easier and more fun to explain brand strategies when you can go all the way and show it visually. I have been a buyer of design, especially packaging design for many years at Arla Foods and Vin&Sprit and I find Bold a extremely talented team.

I am happy that my good friends Oskar Lubeck and Carl-Fredrik af Sandeberg phoned me to say ” – we’ve set up a mail account and printed some business cards for you Anna, just in case you want to work with us, someday”!

Daniel: “I thought I knew the basics of strategic design. Turns out I barely knew anything at all. I’m happy to be an intern here, Bold’s a great place to improve and learn new things.”

Anna: “I’m interested in developing strategies, sustainable ideas and above all – sustainable design. Previous jobs and educations I have chosen has been in the field of arts and crafts, which eventually led me to advertising and graphic design. I’m excited to be inspired by all the talented designers at Bold.”

I’ve held a passion for communication, branding and design all my life. Coming to Bold nurtures that passion by working with talented people who knows the art of change through good design.

After graduating in Business administration, I’ve had the opportunity during several years to manage large accounts for both national and international brands in communication agencies. I get to do what I like the most, being an account manager, now in an inspiring environment of design, identities and packaging.

I’m lucky. I love what I do.

Over the last 13 years I’ve been fortunate enough to work with lots of talented people at agencies in Sydney, Melbourne, London and Stockholm.

My work leads me in all directions – graphic design, web design, brand strategy, packaging and experiential design.  And for all sorts of clients – banks, supermarkets, airlines, theatres, telcos, architects, wineries and stockbrokers.  I’ve even been lucky to pick up some awards along the way.

I’m super excited to join Bold and look forward to bringing my experience and love for vegemite to such a talented team.

The jury motivation: (in swedish)

”En medicinbok som genom typografins genomtänkta struktur och hänsyn till detaljer suger in läsaren i bokens udda ämne. Bokens tema återkommer i den öppna bokryggen med en häfttråd vars färg kommunicerar med bandet och kassettens uttryck. Minutiöst noggrann typografi, generöst med luft och extra plus för tvåfärgsstreck. Den öppna bokryggen ger även optimalt uppslag vilket underlättar läsupplevelsen för ryggmärksskadade! Tänk att man kan göra en kongenial medicinsk bok som väcker köplust!”

At Grafiska Institutet I learned print production which came in handy at jobs at advertising agencies. Later Berghs School of Communication gave me what I needed to move into account management. Twenty years of experience from working at Aggerborgs, Hall & Cederquist Y&R, Åkestam Holst and the design agency BVD plus a position at the marketing department at Scandic Hotels. In 2004 I gave in for my passion for art and spent five years at Melbourne School of Art and Konstskolan Idun Lovén.

Working at Bold makes a perfect blend for my interest in art and the fun job as an account manager.

“I have always been interested in design, strategy and communication, so I’m happy to have joined Bold. I started my career at a design agency in Paris, followed by several years at one of the main media agencies in Stockholm. I’m now exited to be back working with design.

I’m looking forward to work with talented colleagues, engage in interesting meetings and, of course, good Bold design.”