Identity projects

ATG is the main provider of horse betting in Sweden with two million Swedes betting on horses every year. However, ATG is more than a betting company. It also plays a big role in the trotting society and is heavily involved in everything from horse owners to races and events on tracks all over Sweden. ATG is one of Sweden’s most recognised brands, as the ATG sign is featured on over 2000 local shops across the country.

Valsta centrum is an indoor shopping center outside Sigtuna in Sweden. Valsta centrum and its surrounding area will be completely rebuilt between the years 2011 and 2014.

Marcus Samuelsson is a passionate chef, author and entrepreneur based in New York. Mateus is a Portuguese ceramics manufacturer based in Stockholm. Now, for the “Mateus meets Marcus” collection they meet for the first time.

Film director Frida Kempff (1977) has rapidly achieved both critical and public attention since her film ”Bathing Micky” (2010) which won multiple awards worldwide, including Prix du Jury at Cannes Film Festival. With passion and a deep cinematic voice Frida has fast become a rising documentary and short film star.

Mateus is a Sweden based ceramics manufacturer. Mateus combines traditional portugese craftmanship with swedish design and fashion. All products are handmade in Portugal giving a personal touch and uniqueness to every piece.

SVID is the Swedish Industrial Design Foundation, which aims to improve the awareness of design within the private and public sectors. SVID was founded in 1989 by the Royal Swedish Academy of Engineering Sciences.

Audi is a German automobile manufacturer, making cars in various styles and price ranges that are marketed under the Audi brand, positioned as the premium brand within the Volkswagen Group.

We are currently updating the visual identity of one of Swedens
largest fashion brands, Peak Performance. More information and
images will be posted after launch. The first thing launched is the new website - check it out here.

We are currently working on a design project for Aftonbladet that will be launched in 2012. More information and images will be posted after launch.

We are currently working on a designproject for Tiger Jeans that will be launched in 2012. More information and images will be posted after launch.

We are currently working with a new visual identity for MTG Media that will be launched in 2012. Check back soon for more applications and
the full identity program.

We are currently working with developing a brand name and visual identity for restaurants operated by Coor that will be launched in 2012. More information
and images will be posted after launch.

We are currently working on a new identity for Nova Lund, a shopping centre in southern Sweden. Check back soon for images and design koncept!

We are currently working on a design project for H&M Home. Check back soon!

We are currently working on a new identity for Olympiatravet. Check back soon for more applications and the full identity program.

We are currently working with brand positioning and visual identity for TRR Trygghetsrådet that will be launched in 2012. More information and images
will be posted after launch.

We are currently working on a new identity for Hästgalan, that annually awards the best horses, trainers and coachmen in Sweden.

We are currently working on a new identity for The Shirt Factory that will be launched in 2012. More information and images will be posted after launch.