About the client
Film director Frida Kempff (1977) has rapidly achieved both critical and public attention since her film ”Bathing Micky” (2010) which won multiple awards worldwide, including Prix du Jury at Cannes Film Festival. With passion and a deep cinematic voice Frida has fast become a rising documentary and short film star.
About the project
The documentary ”While You Were Gone” is about a man facing a life-defining moment and pondering his difficult relationship with his father. The film is going to be shown at film festivals around the globe and was in need of a strong visual identity.
A strong typographic illustration is the main element in the identity. The illustration is a metaphor for passing time and rings on water, and for behaviours that are reproduced and inherited from generation to generation, until someone discovers the pattern and break it.