About the client
Valsta centrum is an indoor shopping center outside Sigtuna in Sweden. Valsta centrum and its surrounding area will be completely rebuilt between the years 2011 and 2014.
About the project
The aim of the project was to create a brand positioning and a new visual identity for Valsta Centrum and its surroundings, creating cohesion between the different sites and differentiation towards other centers in the area. The new Valsta will include a new shopping center, residential buildings, new parking, mini-parks, squares for farmers' markets, a library and civic offices.
The Valsta Centrum logotype is created by two identical shapes, the static and opaque grey, and the transparent, warm and playful magenta. Together they create what can be seen as a V, or a heart. The shapes can also be used to create a pattern. Other parts of the identity program is typography, printed matter, web, signage and on site installations such as glass walls and bicycle stands to make the brand come alive on site.