About the client
SVID is the Swedish Industrial Design Foundation, which aims to improve the awareness of design within the private and public sectors. SVID was founded in 1989 by the Royal Swedish Academy of Engineering Sciences.
About the project
The project was to create a new identity for the design competition "SVID Design Open", which is Sweden's largest design competition for students in high schools and colleges. The goal of the competition is to contribute to a sustainable development of the society and to strengthen the role of design and the design profession.
Solution
The previous logotype had the three basic shapes (circle, square and triangle) beneath it. These were kept but instead used to create a new typeface that, together with the new logotype, will be the cohesive element in the competitions ever changing identity, in the years to come.
