About the client
Peak Performance was established in 1986 as a ski clothing company and has since expanded into clothing for other sports (including golf, cycling, and fitness) as well as leisure clothing. Peak Performance is one of Sweden's largest clothing companies and is sold in over 20 countries.
About the project
We were asked to create a new visual identity project for Peak Performance and build a graphic platform for editorial content and stories that builds the brand.
The new platform is reflected in the editorial layout of all identity carriers. Elements such as divider lines and symbols have been used to achieve the wanted result.