About the client
Olympiatravet is one of Sweden's biggest trotting races and a collaboration between ATG, Swedish Trotting Sports and the Swedish Olympic committee. ATG is the main provider of horse betting in Sweden and also plays a big role in the trotting society and everything from horse owners to races and events. (see separate project).
About the project
Olympiatravet has been around for more that 30 years and is the main sponsor for the Olympic movement in Sweden. The competition needed a new visual identity more closely linked to the Olympic games and horse racing.
We created a new, visually strong symbol that contains both Olympic and horse racing elements. The torch is a classic Olympic symbol and we created one containing horses and flames in the Olympic colours. The symbol is also animated.