About the client
Hennes & Mauritz is a Swedish multinational retail clothing company known for its 'fast fashion' clothing offerings for people of all ages. In 2009 H&M began selling home furnishings under the name H&M Home.
About the project
To showcase the 2012 collection, our talented sister agency KNOCK built an over-sized dollhouse where each room represented and featured different parts of the collection. Our job was to create a concept and design for the invite and other printed material.
The fold-up invite creates a room where the walls have patterns from the new collection. The giveaways were mostly copper-coloured, so we used copper foil for all text and a sandy, beige paper. All units have a minimalistic exterior and full colour pattern interiors.