Bold is a new agency with an old belief: good design is good for
business.
And because we believe that good becomes great if strategic
advise and well-crafted design goes hand in hand when developing
brands, we offer both.
Our philosophy
What do we really mean with strategic design?Well, we believe that building long term brands depends on a strong brand identity and that every design process should spring from market insights and strategic choices. We also believe in the cross fertilization between design and communication, and that is why we started Bold together with one of Sweden´s biggest ad agencies, Åkestam Holst.
Read more about Åkestam Holst here.
Bold is new, young and hungry. Not only do we think our name has a nice ring to it - we try to be bold in everything we do.
The latest at Bold? Read our news here.
Our founders
Oskar Lübeck, Creative director
Oskar has been working for more than 10 years in the graphic design industry. He has previously worked as design director at The Brand Union (formerly Brindfors Design) and creative director at Differ Design. He also has extensive international experience from working and studying in Japan, New York, Dubai and London.See some of Oskars previous work here.
Carl-Fredrik af Sandeberg, CEO
Carl-Fredrik has over 10 years experience from working with brand and communication processes for some of Sweden’s largest companies within both B2C and B2B industries. He has a background in advertising and as CEO of the brand agency Differ, where he workedfor 7 years.